01 / Logo
CASE 03 / Web design · Branding · UX/UI
Blobb.io
Making Bitcoin mining clear without oversimplifying it.
SCOPE / OWNERSHIP
I redesigned Blobb.io’s web experience and strengthened its brand: a platform for turnkey Bitcoin mining and custom energy infrastructure.
- Role
- Art direction, brand refresh, UX/UI and end-to-end web experience design.
- Scope
- Bilingual website, investor and professional journeys, machine catalogue, infrastructure map, dashboard and reporting.
- Context
- Client project delivered through Studi0x.
01 / The challenge
Modernize the identity and explain complex technical services to two distinct audiences without losing the precision professionals expect or the reassurance investors need.
02 / My approach
I built a more direct hierarchy around the offer, the operational process and tangible transparency. The black-and-yellow system connects the brand, user journeys, infrastructure maps and monitoring interfaces.
03 / Visual identity
Visual identity
I kept Bitcoin’s visual codes, then made them sharper and more premium. Yellow works as a marker, black gives the machines weight and Satoshi keeps everything highly readable.
02 / Palette
Block
#F5DD35Graphite
#262626White
#FFFFFFMist
#ECEDEE04 / Evidence & scope
Evidence & scope
012
structured audiences
024
turnkey journey steps
0324/7
dashboard monitoring
05 / Design decisions
Design decisions
01
Separate without fragmenting
Investor and professional journeys share one brand system while keeping their own entry point, level of detail and calls to action.
02
Turn transparency into proof
The dashboard, monthly report, pool data and operational steps become central parts of the story instead of details hidden at the end.
03
Make the service feel scalable
The map, infrastructure and machine catalogue make an offer spanning individual support to multi-MW projects tangible.
06 / Delivery
Delivery
Delivered: a stronger brand and a complete website that structures the offer, separates audiences and makes every step, machine and monitoring layer visible.
Capabilities
- Art direction
- Brand design
- UX/UI
- Web design
- Design system
- Information architecture
07 / Production archives
Production archives
Two foundations of the brand system: legible typography to explain the offer and industrial imagery that gives the infrastructure a strong presence.
Satoshi brings the clarity and versatility needed for a technical service designed for two audiences.
Monochrome industrial imagery gives the machines a premium, precise and immediately recognizable presence.